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| UNDER CONTROL, Last album, released in last year |
Known like an
important strategy on these days, many bands are using this methodology,
streaming, like a different way to share their work around the world. New rock
bands are developing and getting success with a new way of approach to their
fans and also a new strategy to reach out new fans.
The traditional form
of music distribution has a great failure: The physical material is not
something cheap to get any improvement on selling. This new way to connect
really started to work, giving some support to a new culture scene.
Technologies like
streaming platforms are being used by bands, promoters of concerts, great
offices, communication agencies, etc. They are connected with their public,
using an important channel that really makes them being closer to their customers
and fans, no matter the distance.
UNDER CONTROL, brazilian rock band, is recognized in many
countries around the world. Joaquim Cobra, singer and songwriter of the band,
said about the increasing access and surprising numbers, because the band is in
the independent scene yet.
“The success was
really a big surprise to me, because we are an independent band. I took money
of my own pockets, I built a home studio, and I recorded the songs in my home. “
Joaquim is the owner
of the brand UNDER CONTROL and also of the copyrights not just of the music but
he is also screenwriter of the music videos and creator of some other joint
ventures of his project. Very innovating in the music industry, I think. He developed everything.
According to him, the
numbers (provided by Google Analytics and by the Platforms) in developed
countries, are revealing an impressive engagement of the public with the
material of the band. A predictable
framework, however, in countries with limited access to technology and also
with restrictions on the activities of foreign artists, engagement is also
huge. China is an example. In Beijing, the average length of a session on the
band's website is eight minutes. The site is incomplete and soon will pass by a
restructuring and even so the Chinese have sought with great intensity discover
the work done by Joaquim with the band.
Countries in Africa
and the Middle East also have frequent access to the project content.
“I have now a great
expectation. Beijing received us very friendly, the numbers really explain this
context, contrary to what I expected, the results were a wonderful surprise for
the band. “
Check it out some
results of the band in the streaming platforms around the globe. Data provided
by the platforms;
Spotify: Popularity being resumed after problems in the distribution of the
material, but the public reaches many countries from three continents, at
least, by day.
Soundcloud: Reached more than 90 countries.
Deezer: Platform Mix Artist with huge popularity in bars, comparable to big names in the music world. Number of followers growing every day.
Pleimo.com: Top1 by six (06) months uninterrupted in all categories: Best artist, best album, best music. Top10 for over two years. This platform receives only independent content and it's the 4th largest player of the web.
ClaroMúsica (LatinAmerica mobile operator, over than 70m clients): Platform Mix Artist.
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